Guy Kawasaki, The Art of Social Media: Power Tips for Power Users 1) What was the general theme or argument of the book? This book acknowledges the enormous presence that social media has managed to maintain throughout current society. It focuses on diverse ways to improve your own social media presence through more captivating posts step-by-step with over a hundred useful tips. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? As someone who works in the digital marketing industry, it was clear to me how the tips in this book directly relate to the work I have completed for ENT3003. In order for my blockchain service to gain a strong brand name with college students, I will need to aggressively promote on social media. Using these tips, I am confident that I can convey information about my service while still providing engaging content across several different social media platforms. 3) If you had to design an exercise for this clas...
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