Testing the Hypothesis Part 2
Interview #1: For this second round of interviews, I spoke
to random students from a variety of different subjects so that I could build a
diversified set of opinions from my target age group. I chose to begin with an
Economics student, as they are likely to be individuals who are interested in
currency markets. Despite explaining the potential for growth and several use
cases, this student dismissed everything that I said due to the extreme
volatility of the market.
Interview #2: Next, I wanted to get the opinion of someone
who likely knew nothing about the subject. I reached out to a student studying
Greek History. After a long talk explaining the technology, the student had a decent
grasp on understanding blockchain, but was confused by the subscription service.
He claimed that he would have no interest in paying for a service unless it
guaranteed positive returns.
Interview #3: For my third interview, I reached out to a
computer programming student. This offered me a unique perspective from someone
who already understood the technology. Unfortunately, I found that this student
was outside my area of opportunity as he lacked the capital to begin investing.
Interview #4: To switch things up a little bit, I decided
that my next conversation should be with a journalism major. This was a
beneficial discussion since online news articles play such a huge role in
providing blockchain information to the public. I found, once again, that this
person was outside the boundary of my service. She was more interested in
writing her own blog on cryptocurrency rather than paying for a service with a
similar goal.
Interview #5: Finally, I chose to interview an agricultural
finance student. Some of blockchains most promising projects currently in development
could do wonders for the agricultural industry. We discussed the way that it
could be used to track the origin of crops from farm to table for a more
enriching customer experience. Despite excitement in this idea & possession
of the necessary capital, this student was uninterested in the subscription
service because he preferred to put his investment into commodities.
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Inside the Boundary
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Outside the Boundary
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Who
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Eager, yet uneducated individuals with capital that will be able to
make their own investment decisions after learning about the fundamentals of
the technology.
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People who are looking to be told each week which coin to put their
money into to increase value.
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What
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A dependable & organized source of tutorials, lessons, and news
about blockchain technology and cryptocurrency investment
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A service that provides definitive advice on which coins are
“guaranteed” to increase in value.
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Why
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There is a large information barrier to entry in this space due to
the complexity of the technology. The uninformed investor needs a cohesive
hub to find all the facts before making an independent decision.
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Many people want to “get rich quick” and think that someone should be
able to tell them exactly what is going to increase. The cryptocurrency
market is extremely volatile, and no one knows for sure what will happen.
Therefore, a service cannot actually provide this advice.
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