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Customer segment: University of Florida Students
Prototypical customer: 20 year old student studying
economics but with serious interest in computer science.
The customer that I am choosing to imagine is focused on
both the technical and conceptual aspects of society. He is fascinated by
innovation and baffled by inefficiency. When looking at government, he
questions the need for centralized authority and is interested in the idea of
dividing up power into a free, decentralized system. He chose to study
economics because he loves to see the big picture when it comes to analyzing
complex situations for a suitable solution. However, he has always had an
admiration for computer science. Yes, he plays videogames, but more importantly
he is interested in finetuning the specifications to make the program run as
smoothly as possible and one of his favorite challenges as a teenager was
learning how to build his own gaming pc. In his spare time, he has taken it
upon himself to complete several free online coding courses through
Code-cademy.
I have a lot in common with this avatar and that is no
coincidence. I built the foundation of the prototypical customer based off
characteristics of myself because the reason that I had the idea for this
business was that I needed a service like this when I began learning about
blockchain technology. I have expanded the customer into some different hobbies
and philosophies, but the tagline at the top of the page is essentially a
description of myself.
Hi Mitchell,
ReplyDeleteI can tell you really put a lot of thought into all the qualities of your avatar. Just like you, I created my business idea based on my own needs and the needs of the people I care about most. I also found myself creating an avatar with very similar characteristics to myself, and it’s definitely not a coincidence. I think that having so much in common with our potential customers will really help us build relationships and give people what they want. If we also have a need for the product, we will make sure it is the best of the best. Great post!